Side Commerce News

Highly recognized bridal designer and manufacturer, Casablanca Bridal, recently chose to rebuild their existing site and sister site, Amare Couture, on the leading SIDE-Commerce platform. Established in 1997 and based in Anaheim, California, Casablanca Bridal is one of the fastest growing, well known manufacturers of bridal gowns in the industry. Pertinent to the Casablanca brand and catered towards the modern bride, each gown is unique and made to order, allowing brides to customize their dress, if desired. To make it easier for customers to create their very own gown virtually from the web, Casablanca chose SIDE-Commerce because of its ability to allow for these advanced customization options.

Committed to designing and manufacturing bridal gowns that reflect superb quality, original design, and attention to detail, Casablanca wanted a site that represented their strong commitment. In response to Casablanca’s requests, SIDE-Commerce will develop a unique tool that will allow brides to customize their own gown. Depending on a bride’s specific needs, the step-by-step dress builder will include options like raise/lower neckline, add cap sleeves, remove beading, remove train, add buttons, add custom cut, to name a few. After the dress is created, it will be displayed as a line drawing and sent to a retailer of choice, where the bride will go to get the final measurements and details. Once the dress is finalized, the retailer will submit the dress order into the B2B admin, Casablanca will see the order in their ERP and complete the order. Brides can than add their custom creation to a Wishlist and share the link with friends via social media.

In addition to the dress builder tool, the new Casablanca site will feature detailed product walls and landing pages, a page to display upcoming Trunk Shows, an interactive Stockists page and social pages like a blog, videos and a Real Bride page, where brides can upload images of themselves in their very own Casablanca gown.