Customers
Back Story
Leading innovator and supplier of proprietary nail and beauty care products.
Fing’rs is an authentic, unpredictable brand that delivers the excitement of being a girl at every stage. Its unique products create a fun, trendy and fashionable way for girls to express themselves.
Challenge
Forging a strong relationship after using SIDE-Commerce on a majority of their family brands, parent company Pacific World Corporation wanted a solution for their latest project: Fing’rs. The product line was innovative in nature, technologically advanced and called for a strong web presence and a unified global image.
Solution
Hoping to launch an e-commerce site in the near future, Fing’rs chose to use the SIDE-Commerce platform for product catalog and content management, providing a website that was both educational and engaging to customers.
The homepage incorporated a live Instagram feed, with the option for users to tag photos with specific hashtags, allowing their image to appear on the homepage. Detailed product pages included paired product recommendations, customer reviews and the variety of color ways available. If customers liked a product, they had the option of sharing it with their friends through various social media outlets or find it at a local retailer, further enhancing their user experience.
